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here is a lot to explore when you visit a dispensary, while it can be exciting, it can also be an overwhelming experience for first timers. While most dispensaries across the state and even across the country differ from one another, they also have some similarities. Whether or not they broke the mold when it comes to dispensaries; Holyoke’s Canna Provisions, in particular, is a feast for the senses

Story by Lauren E. LeBEL
Photographed by Nate Blais

 
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Before you even walk in, the expansive brick complex with its character and charm welcome you. As your eyes scan the surrounding businesses Canna Provisions’ standing signage, complete with their logo—appropriately a compass, is ready to guide you inside, and as their tagline states: “better your journey”. Once through the doors, the first thing you see is a 150-year-old paper mill. You will then be greeted by security where they will ask to see your ID, to ensure that you’re at least  21 years of age. Illuminating beyond the people are bright orange and green, neon colors, allowing for these light-up signs to stand out. White and charcoal painted bricks make-up the interior, with vast corridors separating the rooms, yet allowing for a more accessible space. 

Displays are carefully placed throughout the store, with the assistance from some local artists. Each station is different from the next, making you wonder what you’ll see as you meander through in a snake like pattern. Product names, colors, and packaging force your eyes to wander. With so much to filter through and choose from, the decision-making process can be far from easy. Luckily, Canna Provisions has what you’re looking for. 

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Once your eyes have danced across the room taking in the array of colors and textured wood boxes/displays, your focus soon turns to the melodious chatter of customers that fills the room. While the sounds floating inside of Canna Provisions alter throughout their day-to-day business, the consistent excited chatter of customers soon fade, as your attention turns to your guide/cannabis concierge. At Canna Provisions, it’s crucial for employees to make their customers feel welcomed. They want everyone to take their time within the store and give the impression that they’re on your time. Guides will flood your ears with all the information you need and all the questions you want answered. No matter the day, no customer will go unnoticed or overlooked at Canna Provisions.

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Perhaps you think that dispensaries smell like burning marijuana. However, this is not the case! The ambient scent of Canna Provisions is strictly cannabis; the plant that is. Depending on the person, cannabis is a more plant based, light earthy smell. Whereas others believe cannabis has a more heavy, distinct smell. If you walk into Canna Provisions today, amid the ongoing pandemic, you will smell cleaning supplies. Or maybe, you will smell nothing at all due to the masks and face coverings that we’re required to wear. Nonetheless, the dispensary is working diligently to keep up with and maintain proper sanitation in all aspects. This allows for a sense of security and safety among not only customers, but Canna Provisions employees as well.

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In terms of touch during COVID-19, there isn’t much, if anything at all, that can be touched. Canna Provisions holds their customers’ safety as a high priority; while still providing the best experiences possible. In a normal world, where a pandemic no longer exists, customers and consumers looking to purchase items will be able to walk through and “feel out” the different products along with their packaging. Hopefully, we can soon return to a time where human interaction including shaking the hand of your cannabis connoisseur, will be acceptable.

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Last, but certainly not the least, is the post dispensary experience, when customers can go home and try the products they’ve purchased. Canna Provisions believes this experience is almost better than the in-person dispensary walk-thru. Taste also works together to enhance your olfactory understanding. From chocolate bars to the delicious bite size and freshly baked brownies, blondies, and snickerdoodles (that are enough to rival what grandma used to make.); your tastebuds are sure to undergo a mouthwatering sensation. Additionally, Canna Provisions has gummies, which they’ve dubbed “a dose of decadence”, as well as a drink called Levia and more. Without a doubt, this will lead you back for some more!

All in all, Canna Provisions provides their customers with satisfaction that is sure to excite all five senses. It’s an experience, yet an emotion, through your body that one has to feel to believe! 

For additional information on Canna Provisions’ practices and their multitude of products, visit canaprovisionsgroup.com

 
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